How can a small company start on the road to becoming a billion dollar global enterprise?
In the
twenty-first century, a business does not have to venture far
from home to find the
Global Market. If a business stays at home and continues to make
what it has always
made and sell what it has always sold, the global market will come to
it. It will come as a competitor with new products, better
products, cheaper products.
To deal with this situation the company's
managers must think globally. They must think outside the box,
outside the
country and outside the continent. They must think new products,
new services, new partners, new markets, new technologies and new
solutions.
The first step is to look at the company's offerings and decide which
markets around the world should be targeted. Research should be
carried out to determine price levels and volumes attainable in the
new markets and an outline plan for expansion should be drawn up.
The next step is to analyze the company's operations and decide its
core competency. This
may be procurement, manufacturing,
distribution, marketing, customer service, R & D, investment,
franchising, management, or something else entirely.
Whatever it is, this competency, or maybe more than one competency,
will be the principal means by which the company adds value for its customers and
shareholders. Added value can benefit the company through the
ability to charge increased prices, through increased sales volumes, or
through decreased costs.
can help you decide your company's core competencies as
the first step in an integrated approach to entering the global
market. We can then continue to work with you and our worldwide
partners to arrange for all the services you need on the way to or in
the markets you plan to enter.
These services include procurement, marketing, distribution,
manufacturing, call
centres, customer management and internet solutions.
We have partners and government contacts in key locations in the three
main time zones of the world: USA and the Americas; Europe, the Middle
East and Africa; and Asia-Australia.
Even if a company has no intention of selling its goods or services in
another country, in this century a company still needs to have a
global strategy in order to deal with foreign competitors and to be
able to make use of goods and services that are available at lower cost
from foreign sources.
Your don't need to be a big company to start on this road; you just need the ambition and a clear-cut commitment to draw up your plans and to follow through on them. And lots of luck...
is located in Toronto, Ontario, Canada.
For practical help in the global market please:
call +1 416 500
7287
toll-free (in North America):
1.855.222.6299 (MAWW)
or
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